Is your business taking care of this 6 factors?

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Website Speed

47% of visitors expect a website to load in less than 2 seconds, and 40% of visitors will leave the website if the loading process takes more than 3 seconds.

Make sure your website is fast.

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Mobile Users

Mobiles are used more than traditional computers for web browsing. Nearly 70% of people use mobiles for their search and 40% declare to EXCLUSIVELY USE mobiles while browsing the web.

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Social Media

Pick the right social media channels for your business. Focus only on those ones and truly interact with your customers.
Better have one or few than many abandoned social pages.

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SEO optimisation

When users search for a product or service, they open the first few links on top of the search. 

SEO is all about making your website be found and ranked higher in online search results.

The goal is to increase traffic to your website, and reach a larger number of potential customers completely for free!

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To help the organic search, advertising your products or services correctly will help you increase traffic to your website.

Analise your business and your customers, pick the right advertising channel, start your marketing campaign.

New customers will knock at your door sooner than expected.

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Press Release

If your business does something newsworthy, get in contact with the press.

Online or old school press are powerful media tool to generate publicity, completely for free. Contact your local press or use one of the dozens online press in your particular field.

Interesting? Here an in depth of the factors

Website Speed

People would leave if your website is slow

Slow website clearly kills conversions, 40% of visitors will leave your website if your site takes longer than 3 seconds to load. Your first step is to check your website.

 

Below a simple google speed test for your website.

Now let’s say you have 100,000 visitors every month. If your site takes longer than 3 seconds, you lose 40.000 potential customers. You do the maths…
People who are researching your products and services online are no different to you when it comes to wait for a website to load. Users expect and demand fast loading times.

Mobile Users

Time to make your website responsive

You might be using your mobile to read this article just right now. As you read articles and do your researches online with your phone, so do your customers. 

Mobile devices are used more than traditional computers for web browsing, Nearly 70% of people use mobiles for their search and 40% declared to EXCLUSIVELY USE mobiles while browsing the web.

Today it’s very important to make sure your website is fully responsive, and user friendly when it comes to mobile version. Doesn’t matter how pretty your website is on desktop and laptops – if it isn’t mobile friendly, then users would search elsewhere.

Social Media

Pick the right social media channel

The online world has blasted since Facebook opened up in 2012, and now we have Instagram, Twitter, Linkedin, and so many other social media at our fingertips. 

With all these alternatives, our advice is to only join social media that are relevant, picking those who would direct you down to your objectives.

Here’s some more information about the most large socials:

Facebook: If you need to create leads, sell a product online, or promote yourself as an entrepreneur with over 2.38 billion users, then Facebook could be the right choice for you.

LinkedIn: this is a great channel that can be used for both B2C and B2B organisations to build trust and connect with the right audience for your company. Great segmentation, you will be able to target professionals and companies, based on years of experience and size of companies where people currently work and worked in the past.

Pinterest & Instagram: If you are looking for a social media to promote products with visual intrigue, then definitely look into these two big social media channels! Design, Travel, Fashion, Weddings and for example food find their right place in Pinterest or Instagram, especially now that instagram is giving the chance to sell online directly through their platform. It is incredible how many users chose Instagram and Pinterest for their online shopping.

Twitter: if trending topics, announcements and news are your bread and butter, definitely look into Twitter. With over 330 million active users monthly, Twitter won’t disappoint you.

SEO Optimisation

It's time to let your users find your website

SEO (Search Engine Optimisation) is the art of tweak your website in order to be ranked as higher as possible in Search engines like Google. 

In few words, a search engine continuously navigates the web looking for new websites and updates, gives a score to each page and rank them in order for users to find the best contents related to their search. 

Users usually click on the first few results that Search engines offer them – consider that the higher your website is ranked, the better you can reach new potential customers.

Ranking a website today is very challenging and require proper knowledge in order to achieve results. However investing in professional help can improve your visibility in the long term. 

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Boost your online presence with online advertising

SEO takes time and most likely result won’t show too soon. If you are looking for immediate results you could consider boosting your online presence with online advertising.

If you are going down this road make sure you choose the right tool for the product or service you are offering.
If you are offering a local service (plumbing, general store, hairdresser,’s grocery shops and so on), it’s important your business is there to be found in your area.

To do so, tools like Google Adwords can really have a huge impact while users do research like “Beauty salon in Manchester” or “Plumbing Services in St Albans” and similar. You want your business to be visible while users are looking for you on Google and other search engines.

On the other hand, if you are looking to sell your services to a specific target of people who are not purposely looking for it but could potentially be interested in what you have to offer (high rate tax payers, pensioners, married couples and so on), then Social media and platforms like LinkedIn can really help find the right profile and show them your adverts maximising your chance to convert users in your customers. 

Press release

Advertisement as it was born

If your business does something newsworthy, get in contact with the press. This can sound quite old school, but let’s be honest, people still read news every single day and by contacting the right press you could put your business right in front of a million people.

Online press are powerful media tool to generate free publicity, and that can really help your company boost up.

Contact your local press or use one of the dozens online press in your field, make sure to write relevant content for the press you are contacting, and do so every time your company reach some good achievement or there is a story to tell.